Made in India: A Titan Story

In a market ruled by smuggling and foreign brands, a determined Indian man Xerxes Desai, with the help of his team, dares to build a world-class watch from scratch. Battling rejection, failure, and global humiliation, they transform Titan into a symbol of national pride and innovation.

Drama

Seasons

1. The Watch Project

Air Date: 2026-06-03

Year 1978. A Sidelined Tata executive Xerxes Desai is tasked with reviving a dying division of Tata's Tata Press, only to stumble upon a bold idea that could redefine Indian industry. Challenged by global humiliation, he sets out to build India's first world-class watch against all odds.

2. Demonstration

Air Date: 2026-06-03

As the team comes together amid personal sacrifices, Xerxes pushes the dream of an Indian Quartz watch through boardroom battles and bureaucratic rejection. Just when hope resurfaces with a government partnership and the birth of "Titan," financial doors slam shut, threatening the vision once again.

3. Flying Saucer

Air Date: 2026-06-03

When the team falters, Xerxes's unwavering belief, bolstered by family support, keeps Titan alive, leading to funding, a factory, and the birth of India's first Quartz watch. But just as the dream takes physical form, a public humiliation by a foreign rival threatens to shatter everything they've built.

4. The Real Value

Air Date: 2026-06-03

Reigniting the team's spirit, Xerxes turns failure into innovation, fixing the flaw and reshaping Titan through global learning and bold design. Though the launch struggles and sales falter, a startling clue in Chor Bazaar hints that Titan's impact is far greater than anyone realizes.

5. Universal Language

Air Date: 2026-06-03

Xerxes cracks Titan's pricing puzzle and stabilizes the business, even as personal and professional shifts test the team's confidence. A bold branding leap, powered by Mozart's stirring symphony, transforms Titan into a cultural symbol and ignites explosive growth.

6. Twenty Two

Air Date: 2026-06-03

At the peak of success, Xerxes's ambition costs him his closest ally and nearly destroys Titan's future. But one last act of belief leads to a historic innovation, turning humiliation into victory and sealing Titan's place on the world stage.

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